About Our Organization

It’s About the Kids Inc.

Group of diverse people standing outdoors, smiling, in front of a tent that says 'It's About The Kids Mentoring Program.' There are trees and parked vehicles in the background.
Two men standing together at an indoor event, holding a sign that reads 'It's About The Kids'. The background shows other attendees and booths, with a logo in the upper left corner that says 'NATK' and 'It's About The Kids, Inc.'

Our Mission

At the heart of It’s About The Kids Inc., beats a powerful mission: To Focus on the Kids of Today, who will become the Youth of Tomorrow and The Adults of The Future…Today, Tomorrow, The Future !! We are steadfast in our commitment to mentoring youth, empowering families in underserved communities, and providing education and training to all who need alternative assistance. Through unwavering dedication, collaborative efforts, and a deep sense of responsibility, we strive to bring about lasting change in the Dallas-Fort Worth Metroplex.

Two white shirts with black and red spray-painted text. The shirt on the left says, "IT'S NOT ABOUT ME." The shirt on the right says, "IT'S ABOUT THE KIDS."
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Our Core Values

Love

We show Love and seek to Empower youth and families through Our collaboration, community relationships, and Annual Events.

Joy

In all that we do, we arrive and impact the community with a spirit of Joy.

Peace

We seek to bring peace and calmness to places others think to be out of control 

Kindness

We achieve to bring what the people need 

Generosity

Identifying needs in the community and using our resources to help underserved families and youth

Faithfulness

Our programs, actions, and initiatives will align with the 5-fold Ministry 

Gentleness

We are a boots-on-the-ground non-profit, that meets the community, where they are.

Self Control

In all  environments, we enter as role models for others to come and join our cause for empowerment and positivity 

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Meet the Team

  • A smiling man with black dreadlocks wearing a black suit, a pink shirt, and a pink ribbon pin, posing against a dark background. This is Baldwin Hamilton Sr., director and co-founder of It's About The Kids Inc.

    Baldwin Hamilton Sr.

    FOUNDER & Co-Director

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  • A woman smiling, wearing a blue shirt with a white crown logo and a blue and white patterned headscarf, sitting against a dark background. This is Crystal Hamilton, director and co-founder of It's About The Kids Inc.

    Crystal Hamilton

    FOUNDER & Co-Director

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  • A young man standing outdoors in a blue sweater and cap, with trees in the background. This Baldwin Hamilton Jr., CEO and Digital Marketing Specialist for It's About The Kids Inc.

    Baldwin Hamilton Jr

    CEO & Marketing Director

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  • A man with glasses and dreadlocks smiling, wearing a gray blazer and blue shirt, standing in front of a yellow wall decorated with colorful fruit cutouts. This is Christopher Hamilton, CTO and Community liaison of It's About the Kids Inc.

    Chris Hamilton

    Information Technology Specialist

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  • A young man wearing a dark suit, light shirt, and patterned tie standing outdoors in front of trees and a building. This is D'Andre Hamilton, Operations manager and Student Affairs Coordinator of It's About the Kids Inc.

    D'Andre Hamilton

    Director of Student Affairs

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  • Portrait of a woman with dark hair and makeup, wearing a colorful, patterned blouse and a statement necklace with black roses and large pearl accents. This is Ijanna Hamilton, Creative Arts Director of It's About the Kids Inc.

    Ij'anna ellis

    Creative Arts Focus Director

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