PROGRAM OVERVIEW
Building Champions On and Off the Court
For over a decade, It’s About The Kids Inc. has empowered young boys and girls through sports, teamwork, discipline, and leadership. Our Sports & Athletics Program teaches youth how to push beyond their limits — in the game and in life.
What Our Sports & Athletics Program Is All About
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Our program uses sports as a tool to build confidence, discipline, and character. Through structured practices, mentorship, and competitive play, we help youth develop:
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Our program teaches youth how to work together, communicate, and support one another on and off the court. Through shared goals and group challenges, players learn that success comes from unity, trust, and collaboration — not individual effort alone.
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Every child has the potential to lead. We help players build confidence, take initiative, and make responsible decisions. Whether they’re calling plays, encouraging teammates, or modeling good sportsmanship, our athletes learn to lead with integrity and purpose.
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Sports require focus, consistency, and effort — and we teach youth how to develop these habits in a positive, structured environment. From showing up on time to pushing through tough drills, players learn the discipline needed to succeed in school, sports, and life.
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We promote physical wellness through movement, nutrition awareness, and active play. Our athletes learn the importance of staying active, caring for their bodies, and building routines that support long-term health and well‑being.
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Sports naturally teach kids how to handle challenges, bounce back from mistakes, and stay motivated. We help players develop emotional strength by guiding them through wins, losses, and everything in between — building resilience that lasts far beyond the court.
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Respect is a core value of our program. Players learn to honor their coaches, teammates, opponents, and most importantly, themselves. We teach youth how to communicate respectfully, manage emotions, and build positive relationships.
Sports are more than a game — they’re a pathway to opportunity.
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Sports are more than a game — they’re a pathway to opportunity. 〰️
Our History
For years, It’s About The Kids Inc. has organized youth basketball teams across various southern states. We’ve coached hundreds of young athletes, teaching them:
How to work as a team
How to push past their limits
How to stay focused and disciplined
How to win with humility and lose with grace
Many of our players have gone on to join school teams, AAU teams, and leadership roles in their communities.
WHAT WE OFFER
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Weekly basketball practices
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Team-building exercises
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Strength & conditioning sessions
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Leadership and discipline workshops
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Seasonal tournaments
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Mentorship from experienced coaches
Join the Movement
MEET OUR COACHES
Chris Hamilton
D’Andre Hamilton
Baldwin Hamilton Jr.
Baldwin Hamilton Sr.

